Author Archives: kyle

A peek inside Whinot’s inbox

Every entrepreneur who comes to Whinot to get advice on their business issue gets a personal email from the owner. Some don’t respond. Others do and we exchange a number of emails with support you won’t see on Whinot.com. Here’s a quick peek inside. Continue reading

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How I got press in Inc., Mashable and Wall Street Journal

The detailed story of how a startup company with no website and less than $40K in annual revenue end up with mentions in Inc. Magazine, Mashable and the Wall Street Journal. Continue reading

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Business Pickup Lines

My dad taught me my first pickup line.

It wasn’t, “Are your legs tired? Because you have been running through my mind all day.” Or the lesser known, “How much does a polar bear weigh?” (Answer: “Enough to break the ice.”)

It  wasn’t a pickup line for women at all. It was a pickup line for new business: “Would you have any objection to reviewing your insurance plan with me some time?” Continue reading

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Flowers, Weeds and Goals

Every year around New Year’s Eve, conversation at the family dinner table lasts a few hours longer so everyone can share their “flowers and weeds” of the previous year and their goals for the coming year. There are always a … Continue reading

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Evaluating Crowdsourced Solutions: Experts vs. Peers

By Kyle Hawke One of the disadvantages of crowdsourcing projects is that you will often be overwhelmed by the number of submissions to the project brief. If you are used to receiving three solutions that have been thoroughly evaluated by … Continue reading

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PR Basics That Still Apply in Social Media

By Kyle Hawke There are tips to get your small business more press through traditional media (newspaper, tv, magazines), but many of the same principles from traditional media apply in social media. Here are four basic PR principles that still … Continue reading

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7 Tips to Get Your Small Business More Press

By Kyle Hawke 1. “News” is what the agency discovers. Big news agencies are more likely to publish your story if they find it themselves. Obviously, this is out of your control, so read below for more tips on how … Continue reading

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Which Customers Should You Fire? Insights from Marketing Consultant Mary Ellen Hickman

By Kyle Hawke For startups and small businesses, it’s easy to forget that all revenue is not good revenue. When deciding on a customer base you want to pursue, there’s always a threat of overstretching your sales force and targeting … Continue reading

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Four Steps to Your First Webinar

By Kyle Hawke As a small business owner or an independent consultant, you might be struggling to find new clients due to the lack exposure and insufficient funding. As Webopedia describes it, a webinar is “a presentation, lecture, workshop or … Continue reading

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What Should I Crowdsource? 3 Criteria to Consider

By Kyle Hawke Crowdsourcing. It’s becoming a hot topic, and it’s likely to be an enduring trend. To begin, what exactly is crowdsourcing? Simply put, it’s “asking the audience” instead of “phoning a friend.” It’s about taking work typically done … Continue reading

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