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Category Archives: Marketing
How I got press in Inc., Mashable and Wall Street Journal
The detailed story of how a startup company with no website and less than $40K in annual revenue end up with mentions in Inc. Magazine, Mashable and the Wall Street Journal. Continue reading
Posted in Marketing
Tagged Inc. Magazine, Mashable, media, press, public relations, Wall Street Journal
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Business Pickup Lines
My dad taught me my first pickup line.
It wasn’t, “Are your legs tired? Because you have been running through my mind all day.” Or the lesser known, “How much does a polar bear weigh?” (Answer: “Enough to break the ice.”)
It wasn’t a pickup line for women at all. It was a pickup line for new business: “Would you have any objection to reviewing your insurance plan with me some time?” Continue reading
PR Basics That Still Apply in Social Media
By Kyle Hawke There are tips to get your small business more press through traditional media (newspaper, tv, magazines), but many of the same principles from traditional media apply in social media. Here are four basic PR principles that still … Continue reading
Posted in Marketing
Tagged expertise, influencers, journalism, LinkedIn, media, public relations, social media, Twitter
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7 Tips to Get Your Small Business More Press
By Kyle Hawke 1. “News” is what the agency discovers. Big news agencies are more likely to publish your story if they find it themselves. Obviously, this is out of your control, so read below for more tips on how … Continue reading
Which Customers Should You Fire? Insights from Marketing Consultant Mary Ellen Hickman
By Kyle Hawke For startups and small businesses, it’s easy to forget that all revenue is not good revenue. When deciding on a customer base you want to pursue, there’s always a threat of overstretching your sales force and targeting … Continue reading
Four Steps to Your First Webinar
By Kyle Hawke As a small business owner or an independent consultant, you might be struggling to find new clients due to the lack exposure and insufficient funding. As Webopedia describes it, a webinar is “a presentation, lecture, workshop or … Continue reading