Weekly digest of expert advice plus discounts on short-term projects.
Category Archives: Marketing
The detailed story of how a startup company with no website and less than $40K in annual revenue end up with mentions in Inc. Magazine, Mashable and the Wall Street Journal. Continue reading
My dad taught me my first pickup line.
It wasn’t, “Are your legs tired? Because you have been running through my mind all day.” Or the lesser known, “How much does a polar bear weigh?” (Answer: “Enough to break the ice.”)
It wasn’t a pickup line for women at all. It was a pickup line for new business: “Would you have any objection to reviewing your insurance plan with me some time?” Continue reading
By Kyle Hawke For startups and small businesses, it’s easy to forget that all revenue is not good revenue. When deciding on a customer base you want to pursue, there’s always a threat of overstretching your sales force and targeting … Continue reading