Richard Layton

Cutting the Cost of Confusion® through business-driven branding & communications
NewExpertManagerLeader
Expertise: Retail, Startups

Richard's recent activity

Richard commented on advice for What are the best ways to figure out market demand for your idea?
(This year)
Richard gave advice on the issue What's the best way to brainstorm new business name ideas? (This year)

Richard's recent advice

What's the best way to brainstorm new business name ideas?

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Most companies focus on names that reference what they do; try brainstorming around what clients GET as a result of doin... (more)