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Recent advice regarding restaurant problems

From food provider (restaurant) perspective, what are some key pain points relating to menus and customers?
1 advice Category: Employees, Production, Startup operations

Mark Wright

If you are able or have been able to create a reputation around a menu that changes because customers have shared with you their enjoyment of the 'new' items on the menu, than you clearly should make the effort to revise the menu. It may be that you creat... (more)
What should our restaurant marketing budget be?
2 advice Category: Financing, Marketing

Brook Maples

I would hesitate to use any kind of ""average benchmark" for setting a marketing budget, because the amount a restaurant owner spends on marketing is going to vary so greatly depending on location, price point, quality, your relationship with your customer... (more)
How can we increase sales in our catering business?
6 advice Category: Expansion, Marketing, Startup operations

Brook Maples

Kyle has provided some very good ideas for marketing your catering services to local businesses. In addition to what he said, I would also recommend that you revise your catering menu online to be more specific as to what your price includes (will you dro... (more)
How can we use social media to market our Thai restaurant?
2 advice Category: Internet, Marketing

Brook Maples

This is a really broad topic, and there is a lot of information to share, enough to fill a short book. The bottom line with social media is you're trying to get customers who love your restaurant tell their network how great you are, so their network beco... (more)
I want to start an organic noodles business; how do I begin?
4 advice Category: Startup operations

David Kim

In Silicon Valley, there's this idea of rapid prototyping and bootstrapping. Basically, you want to make sure you have a product that customers want before you make heavy investments that may have zero return. For example, have you asked the question - "... (more)
 

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Recently solved problems

Social media strategy to engage bartenders at high-end restaurants

Cost: $3,000

Problem: 65% of the people who walk into a bar do not know what they want. Therefore it’s especially critical for lesser-known spirits to be familiar with the bartending community.

Solution: Developed a comprehensive strategy for Altamar Brands to engage bartenders and brand ambassadors in meaningful ways through a limited number of social media platforms. Training was also done on an ongoing basis over the three month project.

Project Leader:

Kyle Hawke
Kyle Hawke

Effectual Entrepreneur and Small Business Advocate

Team members:

  • Hayes Humphreys: Industry expert
  • Shailesh Oke: Social media strategy brainstormer

Client’s feedback:

Listen, the experience with Whinot and Kyle in particular has been very satisfying. Kyle is very thoughtful, he listens very well...The level of engagement that we have been able to generate is something that I was not really able to imagine. I have been shocked by the level of one-on-one interaction I can get with people who can be directly responsible for selling my brand when I am thousands of miles away.