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Achille "Lele" Canfora advised on 10 Feb 2012
Down to hearth Marketing Manager and Business Developer
I might suggest you to build a good repertoire of written content, including success stories, study cases and white papers. I've checked your website, it looks really professional that's already a great plus.
I work for exploreb2b.com it's a social platform for businesses and professionals where through written articles users and companies can show they interests, skills, expertise, can communicate, get only targeted visibility, find only relevant topics.
We would love you to try it, it was a success in the German market and since we launched internationally has already helped a few business owners to find good connections, in a case also a good client.
Best,
Achille "Lele" Canfora
I work for exploreb2b.com it's a social platform for businesses and professionals where through written articles users and companies can show they interests, skills, expertise, can communicate, get only targeted visibility, find only relevant topics.
We would love you to try it, it was a success in the German market and since we launched internationally has already helped a few business owners to find good connections, in a case also a good client.
Best,
Achille "Lele" Canfora
1
Piyush Parikh advised on 10 Feb 2012
Marketing Strategy | Business Automation | Entrepreneur | Investor
Hi,
I believe it is all about the follow-up. Do you have a system to consistently follow-up with the leads you generate? People don't buy when you are ready to sell - they buy when they are ready to buy - and we as marketers (and business owners) have to be top of mind when they are ready to buy.
I have a consulting business (www.engineeryourbusiness.com) and do that through consistent follow-up to my list of leads. I also recommend segmenting your list into categories where each category has a slightly different follow-up process.
Finally, consider mapping out your marketing strategies using a platform like Infusionsoft's Perfect Customer Lifecycle (www.infusionsoft.com). This framework will allow you to discover interesting ways to generate leads, follow-up with them, and look for referrals. That way you can also see how to integrate the white papers, success stories, etc that Achille suggests (great ideas) into your marketing system and follow-up sequences.
Need any help, feel free to call or email.
Thanks,
Piyush
Engineer Your Business
480-369-2929
pparikh@engineeryourbusiness.com
www.engineeryourbusiness.com
Darden MBA '08
I believe it is all about the follow-up. Do you have a system to consistently follow-up with the leads you generate? People don't buy when you are ready to sell - they buy when they are ready to buy - and we as marketers (and business owners) have to be top of mind when they are ready to buy.
I have a consulting business (www.engineeryourbusiness.com) and do that through consistent follow-up to my list of leads. I also recommend segmenting your list into categories where each category has a slightly different follow-up process.
Finally, consider mapping out your marketing strategies using a platform like Infusionsoft's Perfect Customer Lifecycle (www.infusionsoft.com). This framework will allow you to discover interesting ways to generate leads, follow-up with them, and look for referrals. That way you can also see how to integrate the white papers, success stories, etc that Achille suggests (great ideas) into your marketing system and follow-up sequences.
Need any help, feel free to call or email.
Thanks,
Piyush
Engineer Your Business
480-369-2929
pparikh@engineeryourbusiness.com
www.engineeryourbusiness.com
Darden MBA '08
n...@nwanda.com commented on 21 Feb 2012
I appreciate the suggestions regarding follow up. I have a system that is informal right now. After I meet someone and collect a business card I immediately contact them. If they have a website I go onto the website and give them feedback on what I have learned by visiting it.
I appreciate the suggestions regarding follow up. I have a system that is informal right now. After I meet someone and collect a business card I immediately contact them. If they have a website I go onto the website and give them feedback on what I have learned by visiting it.
Most recent advice
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Achille "Lele" Canfora advised 3 months ago
I might suggest you to build a good repertoire of written co...
I might suggest you to build a good repertoire of written co...
I was planning to do what was suggested. On the web site is the first effort on the home page. "Through kKnowledge Lies the Answer" talks about addressing the audience.