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Ray Steitz advised on 17 Jan 2012
Expert in Sales Management, Pricing & Revenue Management and sales systems development.
It is possible to self distribute, but a better way to go is to talk to food brokers that can represent your product line to retail stores. I would start first in your local geographic area, and expand from there as you gain distribution with retailers, and can prove that your product will sell. Most retail outlets will not see individual vendors unless you have market power. so in your situation as a startup, you'll need to go the food broker route. To secure listings in retail stores, in all probability you'll need to pay the retailer a listing fee, which could either be cash or free goods. Brokers can also secure shelf and display space in retail outlets for you. Good luck!
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