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A few things I feel you could do to improve your website are:
1. Explain what ‘TAKE-N-BAKE’ means and why I should care. It’s the first thing visitors read on your website. I’m guessing you do this because it results in a hotter, fresher final product. If that’s the case, then tell the users that so they don’t have to guess.
2. Make sure your phone number is on every page. No matter where the user is on the site make sure they are can easily call you to place an order. Also make the phone number is text (not an image) so that it can be copied / pasted or clicked from a mobile device.
3. If you are going to have a button for Catering, make it go somewhere… anywhere.
4. Create an actual Contact page. Your contact page just links to an email address. Users want to see physical addresses (with maps), phone numbers as well as email addresses.
5. Whatever changes you make, please make sure your website is optimized for mobile viewing. I checked the website from my mobile device and it looked pretty good, but everything loads as an image which can take longer on slow networks. Be sure that all pages are simple, mobile-friendly HTML so that they can quickly load on even the slowest mobile device.
6. Your presence is lacking on search engines (for example with the keyword “richmond virginia pizza”) and this may be a result of how your website is currently designed. Everything on your site is an image. Search engines can't read images and therefore don't know what they say. So all of your pizza options in your menu are not recognized by search engines to give you ‘credit’ for them. Instead, you are only relying on your presence in local review sites like Google Local, Urbanspoon.com, and Citysearch.com.
7. Make the website more vibrant. You can do this by including more pictures of your products (pizzas and subs) so that visitors get to “eat with their eyes” before even coming into the restaurant.
8. It’s not clear whether or not you provide delivery service, but if you do, mention it on the website. If you don’t deliver but you get a lot of customers who call in asking about it, then consider calling that out on the website too.
9. Highlight any special offers, deals or new menu items that you have that week or month. Also consider highlighting just a few menu items for users who are trying to make a quick decision and don’t have time to search the entire menu.
Here are two articles about what not to do with your restaurant website:
Hope this helps... Best of Luck
1. Explain what ‘TAKE-N-BAKE’ means and why I should care. It’s the first thing visitors read on your website. I’m guessing you do this because it results in a hotter, fresher final product. If that’s the case, then tell the users that so they don’t have to guess.
2. Make sure your phone number is on every page. No matter where the user is on the site make sure they are can easily call you to place an order. Also make the phone number is text (not an image) so that it can be copied / pasted or clicked from a mobile device.
3. If you are going to have a button for Catering, make it go somewhere… anywhere.
4. Create an actual Contact page. Your contact page just links to an email address. Users want to see physical addresses (with maps), phone numbers as well as email addresses.
5. Whatever changes you make, please make sure your website is optimized for mobile viewing. I checked the website from my mobile device and it looked pretty good, but everything loads as an image which can take longer on slow networks. Be sure that all pages are simple, mobile-friendly HTML so that they can quickly load on even the slowest mobile device.
6. Your presence is lacking on search engines (for example with the keyword “richmond virginia pizza”) and this may be a result of how your website is currently designed. Everything on your site is an image. Search engines can't read images and therefore don't know what they say. So all of your pizza options in your menu are not recognized by search engines to give you ‘credit’ for them. Instead, you are only relying on your presence in local review sites like Google Local, Urbanspoon.com, and Citysearch.com.
7. Make the website more vibrant. You can do this by including more pictures of your products (pizzas and subs) so that visitors get to “eat with their eyes” before even coming into the restaurant.
8. It’s not clear whether or not you provide delivery service, but if you do, mention it on the website. If you don’t deliver but you get a lot of customers who call in asking about it, then consider calling that out on the website too.
9. Highlight any special offers, deals or new menu items that you have that week or month. Also consider highlighting just a few menu items for users who are trying to make a quick decision and don’t have time to search the entire menu.
Here are two articles about what not to do with your restaurant website:
Hope this helps... Best of Luck
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Recommended starting points (big bang for your buck):
1) The site has a look and feel as if it is from the 1990s. One way to improve this is to move the content over to a CMS-style site (content management system) like wordpress.org and do a redesign. There's many free templates available that will give your site a fresh look. It is still easy to build and update, but has a more modern look. If it were my site, this is where I would focus my time and energy first, as it will lay a good foundation for your site from which you can make further improvements later.
2) The site is very static. How can you build a relationship with your customers/potential customers online? Consider adding a newsletter, coupons, and/or Facebook page.
Small tweaks (important details):
1) The entry page that requires a click-through is not the best idea.
2) Your hours of operation should be listed somewhere on the site.
3) Consider adding a PDF of the entire menu. It is kind of a pain to click on each sub-section of the menu, then go back and click again.
4) The navigation of the site is not user friendly. If I click on menu, the only way to get back to the home page is to click the "back" button along the bottom. The same thing can be accomplished by using my browser's back button. Instead, the header of the page should take me to the main site. User friendly web sites generally have a consistent navigation section...i.e., the "menu" "catering" "about us" and "contact" are in a consistent location on the site, no matter what page is being viewed.
1) The site has a look and feel as if it is from the 1990s. One way to improve this is to move the content over to a CMS-style site (content management system) like wordpress.org and do a redesign. There's many free templates available that will give your site a fresh look. It is still easy to build and update, but has a more modern look. If it were my site, this is where I would focus my time and energy first, as it will lay a good foundation for your site from which you can make further improvements later.
2) The site is very static. How can you build a relationship with your customers/potential customers online? Consider adding a newsletter, coupons, and/or Facebook page.
Small tweaks (important details):
1) The entry page that requires a click-through is not the best idea.
2) Your hours of operation should be listed somewhere on the site.
3) Consider adding a PDF of the entire menu. It is kind of a pain to click on each sub-section of the menu, then go back and click again.
4) The navigation of the site is not user friendly. If I click on menu, the only way to get back to the home page is to click the "back" button along the bottom. The same thing can be accomplished by using my browser's back button. Instead, the header of the page should take me to the main site. User friendly web sites generally have a consistent navigation section...i.e., the "menu" "catering" "about us" and "contact" are in a consistent location on the site, no matter what page is being viewed.
Kyle Hawke commented on 28 Sep 2011
Eva, great ideas. In addition to a PDF menu I would suggest a HTML menu with easier navigation. The HTML menu should be displayed more prominently than the PDF though. PDFs are cumbersome to download both on the computer and mobile device. The benefit of still having a PDF menu though is that it makes easier printing if that's what the user is going for.
Eva, great ideas. In addition to a PDF menu I would suggest a HTML menu with easier navigation. The HTML menu should be displayed more prominently than the PDF though. PDFs are cumbersome to download both on the computer and mobile device. The benefit of still having a PDF menu though is that it makes easier printing if that's what the user is going for.
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Your menu and services are excellent. But the end user or your client needs to click more number of times to access the same. As long as if you try to keep your site simple and ensure the end users can access your services with one click it would be great. In addition try to update mobile based services.
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Shailesh Oke advised about 1 year ago
A few things I feel you could do to improve your website are...
A few things I feel you could do to improve your website are...
GREAT suggestions! I would add a caution to #7: If you decide to offer pictures of your food and/or restaurant, make absolutely sure the pictures are high quality -- it is worth it to hire a professional to do these. I have seen many restaurants use pictures of food that didn't exactly look appetizing.