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I would consider giving them a discount voucher straight away and follow it with sign-up option. Something like this:
"Print it or write down this number and take it to the shop with your. Want more? Where should we email it too? [email address input field]"
or
"... Don't miss the next one. [email address input field]"
Hope this helps.
--
Michael ANDRE
web strategist & user experience designer
about.me
"Print it or write down this number and take it to the shop with your. Want more? Where should we email it too? [email address input field]"
or
"... Don't miss the next one. [email address input field]"
Hope this helps.
--
Michael ANDRE
web strategist & user experience designer
about.me
1
In essence, you want the landing page to include as little information as you can get away with. While marketing right takes talent and creativity, I can think of a few guidelines that can help.
The first is that you need to make a clear, concise, and compelling reason why they should trust you with their email. How do they know you aren't going to spam the inbox with useless offers? Starting with a "monthly email with limited-time 50% offers" lets them know that you won't bother them incessantly.
You can also succeed by adding real (or perceived) exclusivity to the deal. Starbucks has "preferred" cards. Delta has SkyMiles Elite members. People love being part of an in-group, and if you make your signup an 'insider' deal or invite-only you may attract a higher-quality, more loyal group of people while shifting some advertising over to your users. Many people will feel comfortable handing over their email to apply for your 'Platinum Elite' group than simply a spam-server, even though they could be the same thing. It's a Tom Sawyer whitewashing thing, but it works.
Regardless of your strategy, doing web analytics can let you know if your advertising dollars are being utilized efficiently or not. Have Google direct to multiple landing pages and see which one is more successful. This is a relatively cheap way to see which designs get people to look longer and, hopefully, to sign up.
The first is that you need to make a clear, concise, and compelling reason why they should trust you with their email. How do they know you aren't going to spam the inbox with useless offers? Starting with a "monthly email with limited-time 50% offers" lets them know that you won't bother them incessantly.
You can also succeed by adding real (or perceived) exclusivity to the deal. Starbucks has "preferred" cards. Delta has SkyMiles Elite members. People love being part of an in-group, and if you make your signup an 'insider' deal or invite-only you may attract a higher-quality, more loyal group of people while shifting some advertising over to your users. Many people will feel comfortable handing over their email to apply for your 'Platinum Elite' group than simply a spam-server, even though they could be the same thing. It's a Tom Sawyer whitewashing thing, but it works.
Regardless of your strategy, doing web analytics can let you know if your advertising dollars are being utilized efficiently or not. Have Google direct to multiple landing pages and see which one is more successful. This is a relatively cheap way to see which designs get people to look longer and, hopefully, to sign up.
0
Ensure that your landing page is simple and ensure the focus is on the brand you promote. In addition if you are able to provide the list of other services then it will attract - example think about a traditional retail shop - other than retail - there will be some community board - which will talk about baby sitting, garage sale etc... - a similar kind of approach will ensure that you stand out from the traditional websites...
0
Verneda Lights advised on 11 Jan 2012
Internationally recognized writer, graphic designer, & visual artist, Experienced Business Strategic Planner & Public Speaker
According to Hubspot's eBook "An Introductory Guide to Building Landing Pages" the anatomy of the ideal landing page consists of the following: "the headline, the content of the page, meta descriptions and keywords, share links, hidden navigation, the form, and the thank-you page and email responder." Headlines should be sweet and brief, and keywords should be included in the content. The form to be filled out should be simple and straight forward. Also if the ads are for different products or offers, there should be a separate landing page for each product or offer being promoted. You can find Hubspot's free eBook on landing page essentials here: bit.ly
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Kirti Dhingra advised on 04 Nov 2011
Product Marketing & Strategy. Digital Communications Consultant. View my online dashboard at http://about.me/kirti
There can be many solutions to this.
The store can study its records and gain insight on what are the products that sell the most and are the most favorable among its customers.Thereafter, on its landing page it can offer deals on those products as reward to the user for clicking on the ad.
Thereafter it can encourage the user to enter their e-mail or contact details so that they can receive information about future deals and offers.
Essentially the goal of the establishment should be to get the user to opt-in to the communication by adding value to their visit on the landing page (you captured their attention since they clicked on the ad, so don't lose the result of that) instead of forcing them to sign up.
The store can study its records and gain insight on what are the products that sell the most and are the most favorable among its customers.Thereafter, on its landing page it can offer deals on those products as reward to the user for clicking on the ad.
Thereafter it can encourage the user to enter their e-mail or contact details so that they can receive information about future deals and offers.
Essentially the goal of the establishment should be to get the user to opt-in to the communication by adding value to their visit on the landing page (you captured their attention since they clicked on the ad, so don't lose the result of that) instead of forcing them to sign up.
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