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What is the best way of rewarding your customers on your email list?
We send out special email announcements with coupons, birthday discounts/gifts, etc. but they seem to get lost in the shuffle. Here is an example of a recent mailing that we sent to all customers: eepurl.com
4 advice Category: Marketing

Eva Rykr

Several questions to think about:
1) What was the title of the email? Titles that catch attention are more likely to be opened. One way to do this is to use the customer's name in the title.
2) What is the benefit to the customer? There should be some ki... (more)
What should be included on a landing page for a local retail store?
We are starting a Google ads campaign and need a landing page for the ads. The goal of the landing page is to encourage users to sign-up for our email list to receive discounts, deals and special notices.
6 advice Category: Advertising, Internet

Michael ANDRE

I would consider giving them a discount voucher straight away and follow it with sign-up option. Something like this:

"Print it or write down this number and take it to the shop with your. Want more? Where should we email it too? [email address input fi... (more)
How to get my clothing line manufactured overseas, where do I start looking?
This is a new venture so any help is appreciated.
2 advice Category: Production, Startup operations

Ravi M

Hi when it comes to clothing manufacturing, you can rely on any Asia specific country. Of these India is an excellent destination. Again when you speak about garments it can vary. (cotton, wool, knitted, hosiery...). I will be glad to assist you in this ... (more)
What legal permits do I need to sell Mexican art in the US?
There is a nice art gallery in Zacatecas Mexico and I'd like to promote what they are producing here in the US. I would also like to offer travel packs to returning buyers so they can go and experience how nice living is there.
1 advice Category: Startup operations

Heather McDonough

Obviously you would need to deal with U.S. Customs when the items are brought into the U.S. You can access a publication on Importing Into the U.S. from the U.S. Customs and Border Protection Office at www.cbp.gov... (more)
How do I find affordable quality seamstresses for a women's clothing line (on a small scale)?
I've recently started a small custom women's clothing line and am selling a few designs on Etsy (www.etsy.com). Right now production is my biggest problem. I have only found one seamstress who can properly size my dresses and also produces quality work. But she's also expensive and I need to lower my costs. I need help finding affordable quality labor.
2 advice Category: Production

Kyle Hawke

This question has an inherent conflict in the attributes you are looking for in a seamstress: custom, affordable, quality, and small scale can not all be achieved together. You have to expect to give up on at least one of these dimensions. At first that w... (more)
Should we care about Yelp reviews for our high-end pet store in Richmond, Virginia?
We are an 8 year old chic pet boutique in one of Richmond's boutique shopping areas. Our Yelp listing has only two reviews and one is negative.
4 advice Category: Internet

Tim Foley

1) I put a lot of stock in negative reviews (I, for one, am much more likely to post a review on Amazon/Yelp/etc when its a negative experience than a positive one). So yes, I take any negative reviews seriously, and Yelp is #1 site I check for reviews on ... (more)
Do Facebook, Google and other site ads work to increase local customer traffic to your store?
I'm the owner of a small women's retail shop in Middleburg, Virginia called Betsey (www.betseyshop.com). I'd be willing to try these advertisements if there was potential they would work, but I don't know if they are designed for retailers like me.
3 advice Category: Internet, Marketing

Kyle Hawke

PPC ads can work if they are geography-focused on Google and setup to drive Fans to your page on Facebook. Here's why:

  • You don't have a great e-commerce site today and therefore the efforts of marketing with PPC ads on Google would lead to very low conv...
 (more)
What is the process for opening a store like Costco?
I am interested in opening a discount store in a location that has nothing like Costco nearby. And, it seems like there would be a good market for the Costco model.
2 advice Category: Startup operations

Carter Hoerr

I like the big thinking! But this is about like asking, "How do I start a small country from my kitchen table?" Costco is a huge operation, with dozens/hundreds of locations and major financial backing to fund management, real estate, purchasing, inventory... (more)
I need advice on how to become a food vendor to retail stores.
In particular, I'm interested in supplying dairy products like those of Horizon Organic.
1 advice Category: Startup operations

Ray Steitz

It is possible to self distribute, but a better way to go is to talk to food brokers that can represent your product line to retail stores. I would start first in your local geographic area, and expand from there as you gain distribution with retailers, a... (more)
What are the fundamental components of a marketing strategy for a small custom women's clothing line?
I'm currently using Etsy (www.etsy.com), a blog (designsbykarakihm.blogspot.com) and Facebook (Designs by Kara Kihm). Contacts made through the blog have been my best source of sales so far.

How do I find more clients? And how do I expand my web presence?
2 advice Category: Marketing

Tiffany Henderson

Hi Kara,

As you have seen your primary website and your blog are the web properties best suited for creating and maintaining long term customer relationships. However, there are many ways to expand your web presence:

1. Know your target audience - t... (more)
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